The Invisible Puppet Masters: How social influence and self-serving bias rule us all
No matter how much of a free thinker you believe yourself to be, the people around you heavily influence you—even if you aren't aware of this influence. Humans don't exist in a vacuum. Unless you live "off the grid," in which case you wouldn't even be reading this, this also applies to you. Social influence is a powerful, often invisible force that shapes our behaviors, decisions, and perceptions in countless ways, even though we tend to underestimate its impact on ourselves. Each member of...